Lynn, Christopher W.; Lia Papadopoulos; Ari E. Kahn and Danielle S. Bassett

The arrangement of a sequence of stimuli affects how humans perceive information. Here, the authors show experimentally that humans perceive information in a way that depends on the network structure of stimuli. Humans communicate using systems of interconnected stimuli or concepts-from language and music to literature and science-yet it remains unclear how, if at all, the structure of these networks supports the communication of information. Although information theory provides tools to quantify the information produced by a system, traditional metrics do not account for the inefficient ways that humans process this information. Here, we develop an analytical framework to study the information generated by a system as perceived by a human observer. We demonstrate experimentally that this perceived information depends critically on a system's network topology. Applying our framework to several real networks, we find that they communicate a large amount of information (having high entropy) and do so efficiently (maintaining low divergence from human expectations). Moreover, we show that such efficient communication arises in networks that are simultaneously heterogeneous, with high-degree hubs, and clustered, with tightly connected modules-the two defining features of hierarchical organization. Together, these results suggest that many communication networks are constrained by the pressures of information transmission, and that these pressures select for specific structural features.