Bhatt, Anjali M.; Amir Goldberg and Sameer B. Srivastava
When the social boundaries between groups are breached, the tendency for people to erect and maintain symbolic boundaries intensifies. Drawing on extant perspectives on boundary maintenance, we distinguish between two strategies that people pursue in maintaining symbolic boundaries: boundary retention-entrenching themselves in pre-existing symbolic distinctions-and boundary reformation-innovating new forms of symbolic distinction. Traditional approaches to measuring symbolic boundaries-interviews, participant-observation, and self-reports are ill-suited to detecting fine-grained variation in boundary maintenance. To overcome this limitation, we use the tools of computational linguistics and machine learning to develop a novel approach to measuring symbolic boundaries based on interactional language use between group members before and after they encounter one another. We construct measures of boundary retention and reformation using random forest classifiers that quantify group differences based on pre- and post-contact linguistic styles. We demonstrate this method's utility by applying it to a corpus of email communications from a mid-sized financial services firm that acquired and integrated two smaller firms. We find that: (a) the persistence of symbolic boundaries can be detected for up to 18 months after a merger; (b) acquired employees exhibit more boundary reformation and less boundary retention than their counterparts from the acquiring firm; and (c) individuals engage in more boundary retention, but not reformation, when their local work environment is more densely populated by ingroup members. We discuss implications of these findings for the study of culture in a wide range of intergroup contexts and for computational approaches to measuring culture.