Toby Shannan


Toby Shannan is the Chief Support Officer at Shopify and has been with the company since 2010. In his current role, he oversees the customer service strategy for Shopify. Having made its way from startup to a $5.2B valuation in just nine years, Shopify is now the world’s leading cloud-based, multi-channel commerce platform. Shopify software allows merchandisers of all sizes to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. Headquartered in Ottawa, Canada, Shopify currently powers over 600,000 businesses in approximately 175 countries and is trusted by brands such as Red Bull, Nestle, Rebecca Minkoff, Kylie Cosmetics, and many more. 

Prior to joining Shopify, Toby co-founded and was the acting Chief Executive Officer of Social Fabric, a personal genomics company, and served as Vice President of Sales and Marketing at DNA Genotek from 2003 to 2007. Shopify has been a member of the Institute’s Applied Complexity Network (ACtioN) since 2017. 

Representing Shopify, Mr. Shannan served as a presenter at the Fall 2017 SFI Board of Trustees/ACtioN Symposium. He resides in Toronto, Canada, and is an avid rugby fan, player, and coach.