John Chisholm has been named to the Institute’s Board of Trustees. His three-year appointment began July 1.

A pioneer in online marketing research, Chisholm has three decades of experience as a general manager and entrepreneur. In 1997 he founded and for ten years served as CEO and chairman of CustomerSat (acquired by MarketTools), a leading provider in enterprise feedback management.

In 1992 he founded and for five years served as CEO and chairman of Decisive Tech (now part of Google), publisher of the first desktop and client-server software for online surveys. Earlier he worked at HP, Xerox, and Grid.

He serves on numerous boards and development committees, holds degrees in electrical engineering and computer science, and has an MBA from Harvard.