Yochai Benkler, Harvard University
Abstract. Harvard professor and business author Yochai Benkler questions the centuries-old practice of managing people through incentive structures – both rewards and punishment – based on an assumption of individual selfishness. He will review examples of successful institutions – ranging from Toyota to Wikipedia – that have turned to human cooperation rather than behavior modification and control to achieve their desired ends. He shows how recent work in human behavioral and brain sciences and in evolutionary theory is helping us better understand how and why these systems work.
The lecture is generously underwritten by Los Alamos National Bank and by Dr. Penelope Penland