Wändi Bruine de Bruin (Leeds University Business School)
Abstract. Consumers face decisions about health, environmental and financial risks. Domain experts are often tasked with developing communications to improve people's risk understanding and decision-making competence. However, their communication efforts may fail if experts misunderstand the informational needs of their audiences. In this presentation, I will present the social science behind effective communication development, using examples from a wide range of contexts.
Bio. Professor Wändi Bruine de Bruin is a University Leadership Chair in Behavioral Decision Making at the University of Leeds (UK), where she co-directs the Center for Decision Research. She is also affiliated with Carnegie Mellon University, the University of Southern California, and the RAND Corporation (US). Her research focuses on human judgment and decision making, as well as risk perception and communication.
She currently serves on the US National Academy of Sciences panel on "The Science of Science Communication" and has shared her expertise in workshops for the UK Food Standards Agency, the American Geophysical Union, the Federal Reserve Bank of New York, OECD, and other international organizations.