In Forbes, Jonathan Haidt and David Sloan Wilson posit that Darwinian evolution is a good starting point for a grand theory of business, citing research by SFI External Professor Herbert Gintis.
The article reviews some of the thinking at a recent one-day symposium at NYU's Stern School of Business titled “Darwin’s Business: New Evolutionary Thinking About Cooperation, Groups, Firms and Societies.”
Gintis, one of the speakers at the conference, explained that since the mid-1970′s neoclassical economic theory has dominated business school thinking and teaching, based on an incorrect Homo economicus model of human behavior.
Read the article in Forbes (October 11, 2013)